“Morpheus” means to form or shape. In turn, Francesco
Arabia founded his brand, MORFEO, which crafts handmade jewellery from silver and natural stone.
In this interview with The Thinking Watermill Society, we learn more about Francesco’s commitment to traditional craftsmanship in balance with modern sustainability practices.
Can you tell us the story behind the creation of Morfeo? What inspired you to start this Italian jewellery brand?
Morfeo is born from a passion for all that is nature and elegance.
At the foundation, there is a strong push towards the fascinating world of craftsmanship, which translates into care and attention to product details and customers.
What we really care about is the creation of unique jewels that can arouse emotions and embody memories.
Morfeo’s jewellery seems to have a unique and artistic touch. How do you incorporate Italian art and culture into your designs?
Nothing is left to chance. Every product has its own history, to satisfy every style, every personality and every mood.
For beauty is synonymous with Italianness. And it is art that is the beating heart of all my creations.