By Maria Angela Maina
[image source: Wikimedia Commons]
We are finally in an era where services and commodities are easily accessible thanks to technology. For instance, think about the fashion industry. Who would have thought that we would ever see fashion going digital? Not me. Here’s why — fashion is a form of art, and the designers are the artists. As with most art pieces, you have to be physically present to fully capture its essence and beauty.
Times have changed and technology has proven to withstand the test of time. Today, the Internet has enhanced globalization, and data has become the new gold. So, why not merge technology and fashion to make it everlasting? This is what digital fashion is all about.
Digital adoption among businesses occurred during the infancy of the Coronavirus (COVID-19) pandemic. Statistics now indicate that fashion brands with digital channels gained at least 20% of revenue in 2021. Additionally, reports indicate that 45% of fashion executives viewed COVID-19 as their biggest challenge while 30% viewed going digital as the biggest opportunity in 2021.
This paper analyzes why Digital Fashion was 2021’s most innovative trend and how it sought to change the world for the better. This article will articulate the history and evolution of digital fashion before elaborating on its operations. Thereafter, there is an examination of the suitability of digital fashion in the realm of global sustainable development.